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Royal Enfield to open subsidiary in Thailand: Official

Press Trust of India  |  Chennai 

: Bike manufacturer would soon set up its subsidiary in under its plan to strengthen overseas presence, a top said Friday.

The company which ships its products to over 51 countries from would be setting up a subsidiary to manage operations in Thailand, Royal Enfield, Head- Business, Shaji Koshy said here.

In an interaction with PTI after launching two new models-GT650 Twin and Interceptor INT650 Twin, Koshy said has set up one store in and another in Jakarta,

"Currently, in we have got a subsidiary. In we are just going to open it. We have got our own office in the The local team in these countries are managing...," he said.

He said the move to set up subsidiaries was aimed at becoming a in the 250cc-750cc segment category.

"What we did in India, we know we can replicate that across the world", he said.

To a question on exports of the latest motorcycles, he said the company just shipped the first consignment (of Interceptor motorcycles) to but declined to reveal the number of units.

"For (Interceptor), it will be a For many European and this is entry level motorcycle. We will look at Latin American countries. You know we already export to 51 countries," he said.

On its plan to set up pre-owned showrooms under the brand Vintage in the country, he said already seven such showrooms have been set up across India.

"We are having Vintage stores at seven locations across the country. We have plans to have 10 stores by March 2019. We will expand that (business)..." he said.

On the launch of Interceptor bikes in Tamil Nadu, he said, "is an important market for us and the launch of 650 Twin motorcycles is certain to excite Interceptor enthusiasts across the State".

Interceptor INT650 is priced at Rs 2.50 lakh and GT650 at Rs 2.65 lakh ex-showroom

"We are confident these motorcycles will allow for expansion of the middle-weight segment in and in India," he said.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, December 07 2018. 20:40 IST
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