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Steelbird inks pact to bring Blauer HT helmets in India

Press Trust of India  |  New Delhi 

Steelbird Hi-Tech today said it has tied up with Blauer HT, a leading helmet brand in and

As part of the exclusive tie up, the Indian firm would be able to manufacture and supply to for worldwide distribution.

For the Indian market, Steelbird would be the sole entity for marketing the It plans to introduce the brand in Indian market by early next year.

The brand is owned by and is exclusively licensed to engaged in the business of and marketing of helmets, apparels, sneakers and accessories in and exporting the same to and

"With the exclusive tie up, Steelbird will be and supplying Blauer HT to for worldwide distribution except India," said in a statement.

The company also plans to import and distribute apparels, sneakers and accessories from Blauer HT for the Indian market.

"There is a lot of demand for these categories and through our association we will be able to offer product of European standards," Kapur said.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, July 11 2018. 15:55 IST