The brand Blauer HT is owned by Blauer World Fashion Srl and is exclusively licensed to FGF Industry Srl engaged in the business of manufacturing and marketing of helmets, clothing apparels, sneakers and accessories in Italy and exporting the same to Europe and America.
"With the exclusive tie up, Steelbird will be manufacturing and supplying Blauer HT Helmets to FGF Industry Srl for worldwide distribution except India," Steelbird Group Managing Director Rajeev Kapur said in a statement.
The company also plans to import and distribute clothing apparels, sneakers and accessories from Blauer HT for the Indian market.
"There is a lot of demand for these categories and through our association we will be able to offer product of European standards," Kapur said.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)