Ooyala, the digital video publishing arm of Australian telecom operator Telstra, has set up its first office in the country for which it plans to hire over 100 employees by next 2017.
"As a Chennai native familiar with the region's business ecosystem, there is no question Ooyala represents a unique opportunity for top talent in the local tech community," Ooyala CEO Ramesh Srinivasan said in a statement.
The India employee base will add 20% to its global workforce, the statement said.
The hiring will be across its engineering, product development, operations, IT, professional services and technical support, it added.
The company provides technology to broadcasters,publishers and media companies for producing, delivering and monetising online video.
Ooyala's customers include Viacom18's Voot which uses its service to manage and deliver video advertisement campaigns across its new mobile app and desktop, the statement informed.
Other customers across the Asia-Pacific region include Australia's National Basketball League and National Rugby League, Singapore's Mediacorp, and Media Prima in Malaysia.
The company will provide support to its customers in Asia Pacific and Japan region from Chennai office, the statement said.