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Tripura's 'Kew' variety pineapples headed for Dubai

Press Trust of India  |  Agartala 

With the season of GI-tagged 'Queen' pineapples coming to an end, has started shipping the 'Kew' variety of the fruit to Dubai, a state said today.

The first consignment of 1.5 ton of 'Kew' pineapples was shipped to the Emirates yesterday from Darchai in district, about 130 km from here, of Agriculture said today.

"More consignments of the tropical fruit would be sent to shortly. As the 'Queen' variety of was well-received by people in different parts of the country and abroad, we have decided to transport the 'Kew' variety too," he said.

The 'Kew' would grow for one more month or so, which gives an opportunity to tap the market for the fruit even further, the stated.

Now that the 'Queen' has been "brand positioned" in the international fruit market, Pranajit said, the 'Kew' variety will easily get its customers.

"We shall set up marketing initiatives for 'Kew' pineapple, centering Bhavan at Pretoria Street in Kolkata, this month. As marketers from have also been roped in for the initiative, the pineapple would be available at 'Delhi Haat' in the national capital," the explained.

Speaking at the flagging-off ceremony of the first consignment at Kumarghat in district yesterday, BJP MLA Sudhangshu Das said the pineapples would make Tripura "familiar" to the rest of the world.

Das also stated that the in the state would work to revive a fruit juice concentration plant, which was set up at Nalkata in district in 1988. The plant became non-functional nearly a decade ago.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, July 13 2018. 17:05 IST