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Warner Bros plans USD 100 mn cable car to Hollywood sign

AFP  |  Los Angeles 

has announced plans for a USD 100 million to take tourists from its studio lot to the iconic sign, an area increasingly choked by tourist traffic.

The company, one of Tinseltown's "Big Six" film distributors, told city officials on Monday it would put up the entire funding for the "Skyway."

The six-minute ride would extend more than a mile (1.6 km) from Warner's base in Burbank up to a visitor center near the sign, with pathways to a viewing area, according to

The iconic studio behind "Casablanca" and "Gone with the Wind" didn't respond to AFP's request for comment but circulated a statement saying the project would "reduce street congestion, improve safety, and ease neighbourhood frustrations."

"Given our close proximity to the north side of the sign, we believe we offer a solution that has the least impact on the environment -- protecting and preserving (nearby) -- and the surrounding residential neighbourhoods," the company added.

The area is dotted with housing on all sides and the "aerial tramway" would spare homeowners the annoyance of hikers and traffic coming past their front doors, says Warner.

Locals say like Uber, combined with ever more sophisticated navigation apps, have made it much easier in recent years to get close to the sign in a car, exacerbating the problem.

The idea has been floated for years but has always hit stumbling blocks. It was resurrected in 2017 by Eric Garcetti, with a proposal involving the nearby

The project is expected to take about five years to complete, including the approvals process, if it is approved.

The landmark was erected in 1923 as "Hollywoodland" to advertise a

It has undergone a number of transformations over the years, including in 1987, when pranksters changed it to "Holywood" to mark the visit of

Last year arrested a suspected of a prank in which he altered the letters to read "Hollyweed.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, July 11 2018. 06:20 IST