WhatsApp today said it is rolling out a new feature that will let its users identify the messages that are forwarded, as the popular messaging app looks to combat fake news and false information in India.
These messages have incited mob-fury, triggering multiple cases of lynching across parts of India and, in turn, prompted the government to issue a stern warning to the company to clamp down on hoax messages designed to "provoke" and "instigate" people. The government had also made it clear, last week, that WhatsApp "cannot evade accountability and responsibility".
"Starting today, WhatsApp will indicate which messages you receive have been forwarded to you. This extra context will help make one-on-one and group chats easier to follow. It also helps you determine if your friend or relative wrote the message they sent or if it originally came from someone else," WhatsApp said in a global statement.
Users will need to have the latest supported version of WhatsApp on their phone to see the new forwarded label, the company explained.
"We encourage you to think before sharing messages that were forwarded. As a reminder, you can report spam or block a contact in one tap and can always reach out to WhatsApp directly for help," WhatsApp said.
The Facebook-owned messaging service brought out full-page advertisement in leading newspapers, first in the series of its user awareness drive, giving "easy tips" to determine if information received is, indeed, true.
The latest campaign by WhatsApp also outlines ways to spot false information including identifying forwarded messages, and coaxing users to "double check" on information using multiple sources to establish authenticity of a news or a photograph.
The campaign also nudged users to question information that is meant to instil anger or fear and to think twice before sharing such messages.
Reiterating the message today in its advocacy campaign, WhatsApp said: "To fight fake news, we all need to work together - technology companies, the government and community groups. If you see something that's not true, make people aware and help stop the spread."
Rumours on WhatsApp have fuelled a spate of incidents involving mob fury, a recent one being lynching of five men on the suspicion of being child-lifters in Maharashtra's Rainpada village of Dhule district.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)