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Whistleblower alleges data misuse in Brexit campaign

AFP  |  London 

Britons' personal may have been misused by a pro-campaign ahead of the 2016 referendum that voted for leaving the European Union, a former employee who worked with the EU group told MPs today.

Brittany Kaiser, who stopped working for the British political consultancy in March, said she suspected that was being shared between businesses owned by Arron Banks, a major funder of EU, and the campaign for the 2016 EU referendum.

"I now think that there is reason to believe that misuse of was rife amongst the businesses and campaigns of Arron Banks," Kaiser said in a statement to MPs to accompany her testimony in front of a British parliamentary committee.

"If the personal data of UK citizens who just wanted to buy was used by GoSkippy and for political purposes, as may have been the case, people clearly did not opt in for their data to be used in this way by EU," she said.

Her claims were denied by as "fake news" and Banks asked for the chance to testify before the committee.

Kaiser, who worked at for four years, said she had similar concerns about consent to the use of data from members of the (UKIP) in the campaign.

Kaiser, Cambridge Analytica's former business development director, said she met regularly with representatives of Leave.EU, UKIP and over a period of five months as she worked on a sales pitch to win a contract with

She said the purpose of her work was to use data "so that we could find the different personality types of individuals who were most likely to engage with the messaging".

issued a statement earlier this month saying it "did not work at all" on the referendum.

"We pitched Leave.EU, Vote Leave and Remain but did not work paid or unpaid for any of these entities. We had discussions with UKIP but these discussions never resulted in a contract.

"In the end, we were not involved in the referendum in any capacity," the statement said.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, April 17 2018. 19:50 IST