Zee Entertainment Enterprises Ltd (ZEEL) has sealed a syndication deal with Thailand-based JKN Global Media for its show 'Dance India Dance'.
According to the broadcast major, prime-time content in India has seen popular international formats that are imported by TV channels and this is first time a show from here is licensed internationally.
ZEEL MD & CEO Punit Goenka said: "At ZEE, we have always believed in developing in-house formats. It was our belief in the concept of Dance India Dance that led to its growth from the regional to the international platform."
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He added: "We hope to license not just Dance India Dance, but our other home-grown formats to the international markets."
JKN Global Media Managing Director Andrew Suteestarpon said: "With the collaboration of ZEE, I strongly believe in the professional team and the corporate experience that can lead JKN Channel into achieving a high success rating with Dance Thailand Dance.
