Zillonlife Global, which started its direct sales channel today, is aiming for sales of up to Rs 100 crore in 2017-18.
The company has introduced products in segments like security and surveillance under Lifecorder brand, bath and body products under Sanctuary label and Sierra Brew tea brand.
Besides, Zillonlife Global plans to enter the FMCG segment by this year and have its own manufacturing unit by 2018.
"Currently, Zillonlife sources most of its products from vendors within India and we have plans to set up our own manufacturing plant for our product lines by 2018," Zillonlife Global Managing Director Mandeep Sharma said.
Presently, the Delhi-based firm would focus on the Northern and Eastern regions and gradually expand to other parts.
"Our approach is structured to bring products to consumers more quickly than would be the case through retail stores. We are confident that using the grassroots power of direct selling and unique product positioning will help us become the leader in this category," Zillonlife Global Chairman Rishi Raj Mishra said.
Instead of a physical servicing model, Zillonlife works on online ordering and fulfilment model to optimise operating costs and make the business more competitive.
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