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Hugo Boss sales rebound in China and U.S., but Germany sags

Reuters  |  BERLIN 

By Emma ThomassonBERLIN (Reuters) - German fashion house Hugo Boss reported strong quarterly sales growth in China and the United States on Wednesday but saw a decline in its home market and for its Hugo brand that it is updating for younger consumers.After a string of profit warnings as sales fell in China and the United States in 2015 and 2016, Boss has reversed efforts to take the brand more upmarket and expand in womenswear, returning to its roots selling men's suits.It said heavy investment in integrating its websites and stores, which is denting profitability, was bearing fruit, with ...

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First Published: Wed, May 02 2018. 17:22 IST
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