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Special Report: Philip Morris device knows a lot about your smoking habit

Reuters  |  TOKYO/NEUCHATEL, Switzerland 

By Tom Lasseter, Duff Wilson, Thomas Wilson and Paritosh BansalTOKYO/NEUCHATEL, Switzerland (Reuters) - In seeking regulatory approval for a new smoking device called iQOS, Philip Morris International Inc is claiming the electronic gadget is less likely to cause disease than traditional cigarettes. But the iQOS holds another, less obvious advantage over regular smokes: the ability to harvest personal data about users' smoking habits.The tobacco giant is already building a database of iQOS customers who register with the company. And it has developed a software application that could take ...

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First Published: Tue, May 15 2018. 16:43 IST