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Targeted online video to be advertising industry's star performer: Zenith


(Reuters) - Rapid growth in targeted online video advertising is expected to outshine the rest of the global advertising market over the next few years, industry forecaster Zenith said in a report published on Monday.Zenith, owned by French advertising group Publicis, said advertisers will make more effective use of personalised messages as online video advertising grows by an 18 percent a year between 2018 and 2021.That growth rate is twice as fast as other forms of online display advertising and well ahead of any other channel, Zenith said, adding that e-commerce advertising is expected to ...

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First Published: Mon, December 03 2018. 09:00 IST