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Targeted online video to be advertising industry's star performer: Zenith


(Reuters) - Rapid growth in targeted online video is expected to outshine the rest of the global market over the next few years, industry forecaster said in a report published on Monday.

Zenith, owned by French group Publicis, said advertisers will make more effective use of personalised messages as grows by an 18 percent a year between 2018 and 2021.

That growth rate is twice as fast as other forms of and well ahead of any other channel, said, adding that is expected to add about $100 billion of new money into the global

Businesses are taking advantage of the new digital opportunities available to them, said Vittorio Bonori, Zenith's global brand

"Better segmentation and targeting, personalised creative and direct transactional relationships with consumers are combining to drive brand growth," he said.

In terms of overall advertising spending growth, will be the stand-out market, with forecasting growth of 13.5 percent a year from $9.7 billion in 2018 to $14.2 billion in 2021. That would make the world's eighth-largest advertising market, entering the top 10 for the first time.

(Reporting by Sangameswaran S in Bengaluru; Editing by David Goodman)

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, December 03 2018. 09:00 IST