You are here: Home » Reuters » News
Business Standard

Targeted online video to be advertising industry's star performer: Zenith

Reuters 

(Reuters) - Rapid growth in targeted online video advertising is expected to outshine the rest of the global advertising market over the next few years, industry forecaster Zenith said in a report published on Monday.Zenith, owned by French advertising group Publicis, said advertisers will make more effective use of personalised messages as online video advertising grows by an 18 percent a year between 2018 and 2021.That growth rate is twice as fast as other forms of online display advertising and well ahead of any other channel, Zenith said, adding that e-commerce advertising is expected to ...

This article is no longer available in our repository.

There could be multiple reasons for this.

First Published: Mon, December 03 2018. 09:00 IST
RECOMMENDED FOR YOU