Amit Jain new country head of Uber India

Jain was the president of US home rentals website operator Rent.com

Online taxi hailing service Uber Technologies Inc named a new country head for India on Sunday to lead the San Francisco-based company's expansion there.

Uber said it has appointed Amit Jain as President, Uber India, in a newly created position. Jain used to be president of US home rentals website operator Rent.com, the company said.

Counted among the most valuable start-ups in the world, Uber has lagged local rival Ola in India. The company has tweaked its business model to include cash payments and tie-ups with operators of autorickshaws as it tries to get a bigger market share in the country.