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Volkswagen hires Apple exec for autonomous, mobility role - Manager Magazin

Reuters  |  FRANKFURT 

(Reuters) - AG has poached an from to become the responsible for technical development at its commercial vehicles division, reported on Wednesday.

Alexander Hitzinger, 47, will also take group-wide responsibility for VW's efforts to develop self-driving vehicles as well as offer 'Mobility as a Service' (MaaS), an initiative that seeks to keep drivers behind the wheel of its cars even if they don't own them.

cited Thomas Sedran, of VW's commercial vehicles division, as the source for the Hitzinger appointment.

Hitzinger had been working on Apple's Project electric car project, having earlier worked at Porsche, VW's sports car unit. Prior to that, the German-born worked in racing at

The appointment, which takes immediate effect, comes as seeks to meet the challenge from Silicon Valley tech giants that are working on their own projects to develop fuel-efficient, self-driving cars.

(Reporting by Douglas Busvine; Editing by Edward Taylor)

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, January 09 2019. 22:31 IST