A new marketing strategy in the new year?

Survey finds 86% plan to integrate Influencer marketing in their strategy for 2016

A survey has found out that 86% of marketers plan to integrate so-called 'Influencer Marketingas part of their marketing mix in 2016 and 83% of the marketers who used it in 2015 found Influencer Marketing effective. According to the Blogmint Influencer Marketing Outlook 2016, marketers have increasingly taken to adopting Influencer Markeitng in the wake of a burgeoning social media, as marketing inspired word-of-mouth generates more favourable outcomes as per a recent report from McKinsey. 

Business Standard takes a look at the major highlights of the survey: