Answers to the Strategist quiz 580

Answers to the Strategist quiz 580

1. The founder of this company (1880s) is remembered for constructing the first daylight factory, provided women workers with coffee and soup for lunch, machine operators sat on actual chairs with backs for support rather than on stools and provided his workers with indoor bathrooms and set up the world's first sales training school. Name him and the company.

Answer: John H Patterson, founder of NCR

2. The city Nizhny Novgorod colloquially shortened to Nizhny, is a city in Russia and the administrative centre and capital of Volga Federal District. From 1932 to 1990, it was known as Gorky after the writer Maxim Gorky, who was born there. What is the popular sobriquet by which it is known now?

Answer: The IT city of Russia

3. What is Brown Money and name the company that has coined this modern term.

Answer: Brown money is a term coined by OLX.com. It relates to all the items lying around in people's homes that gather on them a layer of brown dust.

4. If you are buying products branded after the name of the wife of Moses, what are you buying?

Answer: Cosmetics from Sephora, the French brand named after Moses’ wife Zipporah 

5. This brand founded in the US in 1990 was created to copy a very popular British brand. It recently opened its first store in India. Though it has a real founder, the company came up with a fictional founder who went to college and majored in Biology. Name the brand and the mythical founder.

Answer: Kate, the mythical founder of Bath and Body works

6. Which whisky brand owns the legacy of being the first one to sign on Bollywood celebrities as brand ambassadors and for the past 35 years, it is this Bollywood association and larger than life persona that has built the core identity of the brand?

Answer: Bagpiper Whisky

7. Historically speaking during the third century BCE to 13th century CE approximately, what was "The Five Hundred" from Karnataka and the Manigramam from the Tamil Nadu?

Answer: They were Merchant guilds

8. Name the brand that runs the "World of Greatness” campaign and has asked Ridley Scott to make an ad for them?

Answer: Hennessey XO Cognac

9. What is the connection between the term "Dismal science" and Tata Steel? Dismal Science is a derogatory alternative name for economics.

Answer: Dismal Science was coined by the Victorian historian Thomas Carlyle in the 19th century. J N Tata attended a lecture by Carlyle which had a profound effect on him, exposing him to the idea of setting up a steel mill 

10. Identify both the logos, establish the connection and explain the significance.

Answer: During WW-I the Nizam of Hyderabad donated De Havilland (DH9a) aircrafts to the RAF to fight war. The RAF 110 squadron was known as the Hyderabad squadron and all the planes had the logo of the Nizam which was represented by his turban

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One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries is October 2 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

There were 5 correct entries to Quiz no 580. The winner is Akash Kajre from Indore.