Star MNC: From Smartphones to laptops, Samsung's strong India play

The Korean company has invested heavily in its 28-year journey in the country, which has helped capture consumers' attention

Korean consumer durables maker-Samsung entered India in 1995. The following year it set up a manufacturing facility in Noida, and opened its first R&D centre in Bengaluru. It is now the country’s largest consumer electronics company.

Samsung sells smartphones, televisions, tablets and laptops, smartwatches, monitors, audio devices, refrigerators, washing machines, microwaves, vacuum cleaners, and dishwashers through 200,000 retailers across the country.

In FY22, its total income was Rs 86,051 crore, compared with Rs 75,844 crore in the preceding financial year — a growth of 13.5 per cent, according to Capitaline. Net profit was Rs 3,845 crore, translating into a net