Samsung will offer affordable purchase options, including interest-free EMIs and festive discounts, as it looks to shield customers in India by absorbing the rising material costs "as much as possible", Samsung Southwest Asia CEO and President, JB Park has said. Park said rising material costs have led to a 15 per cent degrowth in the Indian market in the first half of this year, and the second half is expected to be challenging with the memory chip crunch getting "severe". "However, Samsung will try to absorb as much as possible, giving the best value of the product. During the coming festive season, we will try to provide affordable solutions to customers, whether it's interest-free EMI or a festive discount. We are focused on offering as much support as we can to consumers in India," Park said at a roundtable with Indian journalists in London. The shortage of memory chips is due to constrained production capacity and increased demand amid the AI boom. Also, geopolitical factors .
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