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The invisible endorser: Why brands have steered clear of Rohit Sharma

Sharma has only 5-6 active endorsement deals-Adidas, Hublot, CEAT, among the major brands. In contrast, Captain Virat Kohli has 24

Topics
Rohit sharma | Brands | Indian brands

Urvi Malvania  |  Mumbai 

Even if one cuts out the noise about disagreements between the captain of the Indian cricket team, Virat Kohli, and his deputy Rohit Sharma, it is impossible to ignore that sharp lines that divide the two off the field. Kohli endorses around 25 brands, Sharma, on the other hand has just 5-6 active endorsement deals. Kohli is second on the Forbes Top 100 Indian Celebrity list for 2018, Sharma is at 23.

Kohli is valued at Rs 228.09 crore on the list while Sharma gets Rs 31.49 crore. It is not just Kohli, but Sharma lags almost every other sports endorser in the market today. He is ...

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First Published: Wed, September 11 2019. 23:26 IST
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