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The Strategist Quiz (#548)

The Strategist Quiz, February 1, 2018

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Gaurav Sri Krishna
1 The term is attributed to Howard Schultz’s (Starbucks) 1983 visit to Italy. He wanted bring Italy’s coffeehouse tradition to the US. The term was also used by a US urban sociologist in a book in 1989. Name it.

2 This brand describes its latest womenswear product as “flowing skirt with draped detail in the front” with a “front slit detail at the hem” and “zip fastening in the back hidden along the seam”. It is drawing a lot of flak especially on social media. Name the brand and state the reason.

3 Connect the Versailles Peace Treaty