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With new hotel brands, ITC checks in with 'house of brands' model

ITC has launched two brands - Storii, in the boutique premium segment, offering immersive experiences, and Mementos, a collection of unique luxury properties across destinations

Topics
ITC | ITC Hotels | Hospitality sector

Pavan Lall  |  Mumbai 



ITC Maurya
ITC owned all its luxury hotels such as ITC Maurya, ITC Grand Bharat, ITC Maratha, ITC Sonar, ITC Royal Bengal and others. Photo: ITC Hotels official website

In recent weeks, ITC’s premium luxury play, the Narmada in Ahmedabad, has gotten attention because of its environmentally progressive features and international certifications. But there’s more action happening behind the scenes within the hotel chain that is amongst a few to own most of its flagship and luxury properties.

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First Published: Wed, September 14 2022. 17:56 IST

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