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Virat Kohli tops celebrity brand rankings for fifth straight year

Cricketer retains top spot in Duff & Phelps 2021 report, Alia Bhatt youngest among the top 10

Virat Kohli

Virat Kohli

Sharleen D'Souza Mumbai
Virat Kohli has emerged as the most valued celebrity in India for the fifth year in a row, topping the Duff & Phelps Celebrity Brand Valuation Report 2021 despite seeing a dip in his brand value to $185.7 million last year from a high of $237.7 million in 2020.

The annual report explained that brand Kohli faced a decline following the cricketer’s resignation from the ODI (One Day International) and T20 captaincy and “associated exchanges” with the Board of Control for Cricket in India and recent on-field outcomes. “However, we believe that with the reduced workload after stepping down from captaincy,

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First Published: Mar 29 2022 | 12:47 PM IST

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