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Apple defends delay of privacy feature, slams Facebook over ad practices

Apple's letter defended the company's decision to delay an iPhone feature that requires users to give explicit permission before letting apps track them for advertising purposes

criticised Facebook’s approach to advertising and user tracking, according to a written reply sent to several human rights and privacy organisations

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The feature was added as part of Apple's iOS 14 operating system in September, but a requirement that all apps use it was delayed until early 2021

Mark Gurman and Kurt Wagner | Bloomberg

2 min read Last Updated : Nov 20 2020 | 8:25 AM IST

Apple Inc. on Thursday slammed Facebook Inc. and other internet giants for their ad-targeting practices in response to a letter questioning a decision by the iPhone maker to delay a new privacy feature.

The Cupertino, California-based technology company criticised Facebook’s approach to advertising and user tracking, according to a written reply sent to several human rights and privacy organisations, including the Electronic Frontier Foundation and Human Rights Watch:

By contrast, Facebook and others have a very different approach to targeting. Not only do they allow the grouping of users into smaller segments, they use detailed data about online browsing activity to

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