Apple's ecosystem bet: Devices just an entry point to generate interest

The Continuity Suite is expanding and offering more services for you to stay connected. Apple is also trying to add more services to keep you within the ecosystem

Each year, a new iPhone launches, and the prices are bumped up. The company adds or upgrades features and hardware. This leads to a rise in the prices of the phone. So, something that was just Rs 40,000 a few years ago now costs almost twice that much. Moreover, most companies are selling their flagship devices with top-of-the-line features and best-in-class experience at that price point. So, why pay a premium for an iPhone.

Until a few years ago, the price of an iPhone was correlated to the ‘snob value’. The phone was and is still a premium product, and that’s