Cafe Tresor: AI-enabled service centre exclusively for Apple users

To attract people on the go, who finds it difficult to visit a service centre due to lack of time, the cafe offers a co-working area where they can plug their laptop or tablets to continue their work

For Apple users, waiting at a crowded service centre to get their gadget repaired, can be a dull experience. That, however, is likely to change soon with AI-enabled service.

As soon as customers enter the Apple service centre in Delhi's Connaught place, a virtual assistant called ‘Alisha’ will register their complaints to process it further by the staff. Alisha also alerts the staff just in case if a customer is in a queue for too long.

"The idea is to provide something new to the customers and address 'pain-points', it's a deviation from the mechanical method," said Shaurya Seth, Managing Director,