Chinese applications crack code to tackle language barrier in India

These apps have been hugely successful in cracking the Indian vernacular market

Last month, Sharechat, a top vernacular content sharing platform, sued new entrant Helo for using its copying design and indulging in unfair competition.

 
Helo, an app by Chinese tech giant ByteDance, is a lot like Sharechat. Both have a timeline and content sharing features that, brashly put, resemble Instagram.
 
When it comes to targeting the non-English speaking users in India, Chinese apps have been far more successful compared to others.
 
In the last 18 months, at least half a dozen apps have entered the Indian market, including players such as Helo, Like, Clip, Tik Tok, Kwai