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Facebook to show ads on Messenger globally to boost revenue

Ads on home screen fits company's vision of connecting 1.2 bn users with 60 mn businesses

IANS  |  San Francisco 


In the following weeks, you may see in your Messenger as the company is extending beta test of home screen Messenger worldwide.

A report in the VentureBeat on Tuesday quoted Messenger's head of product Stan Chudnovsky as saying that the update would be rolled out slowly, but the targeted promos would be widely visible by the end of 2017.

"Advertising is not necessarily everything, but it's definitely how we're going to be making money right now. And going forward, there are some other business models we are exploring as well, but they're all around one way or another," the report quoted Chudnovsky as saying.

The beta version of Messenger home screen ads started in January in Australia and Thailand.

These ads on Messenger home screen fits the company's vision of facilitating connection between its 1.2 billion and the 60 million on

"Ads in the Home tab will follow an auction-based model and will feature the same sort of user-targeting capabilities found on or Instagram," Chudnovsky noted.

Currently, Messenger ads include sponsored messages and ads in Facebook News Feeds that redirect to Messenger conversations with a bot or human.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Wed, July 12 2017. 12:06 IST