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Flash sales, pricing, superior products: How Xiaomi captured India

Xiaomi's journey in India so far has been kind of a fairy tale

Xiaomi Mi 5: A flagship at half the price
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Arnab Dutta New Delhi
In today’s environment, smartphones are competing with each other for visibility and consumer recall in the domestic market space. The Indian market, which has over 180 phone brands, frequently sees quick rise and fall of these brands as they raise the pitch. Chinese handset major Xiaomi (also known by its brand - Mi), however, has proved to be the exception for the past two-and-a-half years. 

While steadily capturing the pie of the market since it entered India in mid-2014, the company has also managed to post healthy topline growth. And its latest revelation of earning Rs 7,000 crore