Focus this year is to build a premium range across categories: Xiaomi India

In India, the Chinese smartphone brand will focus on premium offerings in TVs, Laptops, and smart home appliances over the next year, says Raghu Reddy, chief business officer

Xiaomi is fast assuming a pole position in the Internet of Things (IoT) devices market. It’s competitively priced smart TVs and fitness trackers are top selling in their respective categories. Now, the company is looking to introduce high-end models in major categories, according to a top executive, as Xiaomi looks to become a leading IoT, lifestyle and smart-home player in India.

“The focus this year is to build out a premium range cutting across categories,” said Raghu Reddy, chief business officer at Xiaomi India. “There will be launches in laptops, TVs, and wearables (categories).” He added that all non-smartphones categories