How a 'sonic arms race' helped sell the first stereo to skeptical masses

When we hear the word “stereo” today, we might simply think of a sound system, as in “turn on the stereo.”

But stereo actually is a specific technology, like video streaming or the latest espresso maker.

Sixty years ago, it was introduced for the first time.

Whenever a new technology comes along – whether it’s Bluetooth, high-definition TV or Wi-Fi – it needs to be explained, packaged and promoted to customers who are happy with their current products.

Stereo was no different. As we explore in our recent book, “Designed for Hi-Fi Living: The Vinyl LP in Midcentury America,” stereo needed