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India's e-commerce industry set to grow 84% by 2024, says report

In India, daily active user (DAU) growth in top shopping apps accelerated in the past three quarters

E-commerce, Online shopping
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Shopping app installs in India showed strong y-o-y growth in July and August 2020

Shivani Shinde
Affle’s MAAS, a unified mobile advertising platform, and Sensor Tower (a US-based mobile app store marketing intelligence company) have jointly studied the key factors that accelerated e-commerce adoption in India and Southeast Asia in the recent past, and how Covid-19 has shaped shopping behaviour. Their findings are summarised in the report, The Dawn of the New-Age Shopper in the New Normal.
 
Daily active users for shopping apps
 
In India, daily active user (DAU) growth in top shopping apps accelerated in the past three quarters, after Club Factory’s removal from app stores dampened growth in mid-2020. The top

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First Published: Oct 17 2021 | 11:50 PM IST

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