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India's e-commerce industry set to grow 84% by 2024, says report

In India, daily active user (DAU) growth in top shopping apps accelerated in the past three quarters

Topics
Indian e-commerce industry | Online shopping | Apps

Shivani Shinde 



E-commerce, Online shopping
Shopping app installs in India showed strong y-o-y growth in July and August 2020

Affle’s MAAS, a unified mobile advertising platform, and Sensor Tower (a US-based mobile app store marketing intelligence company) have jointly studied the key factors that accelerated e-commerce adoption in India and Southeast Asia in the recent past, and how Covid-19 has shaped shopping behaviour. Their findings are summarised in the report, The Dawn of the New-Age Shopper in the New Normal.

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First Published: Sun, October 17 2021. 23:50 IST

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