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Indian short form or short video apps have successfully retained 67 per cent of the TikTok-era users, with daily unique active users at 97 per cent of the total number in June 2020, when TikTok was banned in India, a new report by research firm RedSeer Consulting has found.
Indian short video apps have on-boarded 30-35 per cent new users in the past year as a result of increased supplier push and aggressive marketing by platforms, the report, titled ‘Short-form video - The Rise of Made in India digital content’ has found. The study focused on major Indian short
Indian short video apps have on-boarded 30-35 per cent new users in the past year as a result of increased supplier push and aggressive marketing by platforms, the report, titled ‘Short-form video - The Rise of Made in India digital content’ has found. The study focused on major Indian short
