Meta introduces 'find, message, and buy from business' feature on WhatsApp

Meta's new business features would allow users to discover new brands, connect with them and make their purchase directly on the app itself

Meta-owned instant messaging platform WhatsApp on Thursday announced a new feature to allow users to connect with a brand and make purchases right within the app. Called Business Search feature, it is aimed to help people find, message and buy something from a business on WhatsApp. According to Meta, these new features are introduced to offer an enhanced end-to-end shopping experience for users and connect with their favourite brands while discovering new ones. The new Business Search feature will be available in Brazil, Indonesia, Mexico and the UK. In India, Meta launched a similar experience in partnership with Reliance Jio.