OnePlus Nord is the official name of OnePlus’ upcoming affordable smartphone. The smartphone would mark the Chinese smartphone maker’s return to midrange segment, and India and Europe would be the first countries to get it. OnePlus said that the Nord product line follows the company's new global business strategy, which includes introducing new products at more affordable price segments.
The new product line is touted to have been designed on the basis of the feedback that OnePlus received from its user’s community, who have shown a strong desire for a more affordable smartphone that incorporates OnePlus' flagship-level product and user experience standards.
"Launching the OnePlus Nord product line marks the beginning of an exciting new chapter for OnePlus. The 'Never Settle' spirit is centered around sharing the best technology and products with the world, but it is also about challenging ourselves and going beyond our comfort zone," Pete Lau, Founder and CEO of OnePlus, said in a statement.
"We are immensely proud of our flagship products and will continue to create more tech-leading flagships for our users. Now we are excited to share the OnePlus experience with even more users around the world through this new product line."
A select number of users in North America will also get a chance to experience the new device through a highly limited beta program after launch, OnePlus said.
In India, users can log on to Amazon.in and click on the Notify Me button to stay updated on OnePlus Nord.