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Pocophone brand is Xiaomi's answer to OnePlus, Samsung in premium segment

The Poco brand is expected to add a touch of premium to the portfolio of parent Xiaomi, known mostly for its budget and midrange smartphones

Xiaomi, Poco, Pocophone F1
premium

Xiaomi, Poco, Pocophone F1

BS Web Team New Delhi
Poco, the newly announced sub-brand of Chinese smartphone manufacturer Xiaomi, is gearing up to make its India debut soon with the launch of a smartphone, likely to be named the Pocophone F1. The Poco brand is expected to add a touch of premium to the portfolio of parent Xiaomi, known mostly for its budget and midrange smartphones.

In a recent media interaction, Xiaomi India Managing Director Manu Kumar Jain said that the company had been working on a premium smartphone, which would not be from the company’s existing portfolio but a new offering designed specifically for Indian consumers. The