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70% smartphone users in India switched brands in Q2; Xiaomi biggest gainer

Chinese smartphone maker Xiaomi sold nearly 37 per cent of the phones that were replaced, according a CyberMedia Research (CMR) report

IANS  |  New Delhi 

Xiaomi Mi A2 Lite

More than 70 per cent of users in switched brands in the second quarter of this year, befitting Chinese maker the most which sold nearly 37 per cent of the phones that were replaced, according a (CMR) report on Wednesday.

was followed by Vivo (17.8 per cent), Oppo (16.3), itel (6.7 per cent) and Huawei's Honor (4.5 per cent), according to the first edition of the CMR "Movement" report.

During the period, the fastest depleting brands in the category were (41.2 per cent), Intex (11.6 per cent), (5.5 per cent), Karbonn (5.3 per cent) and Gionee (4.7 per cent), the findings showed.

"Customer stickiness is the paramount concern thathomegrownn brands need to address immediately," said Kanika Jain, Manager, New Initiatives, CMR.

"Consumers continue to swap their existing with the new ones offered by Chinese brands resulting in fast erosion of total installed base of the local Indian brands," she added.

Based on the analysis of over 200 million users across the country, the report further identified that the replacement market continues to grow in the country and in the second quarter of 2018, nearly 60 per cent of the sold were actually upgrades/replacements of existing

There is still 41 per cent of new smartphone market development occurring in the country, which could be a pie that the domestic brands should focus upon, the report suggested.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Wed, August 08 2018. 13:58 IST
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