Premiumisation drove the surge in smartphone sales this festive season

Smartphone sales were up 40% during Navratri and Dussehra, over the Shradh period. The premium segment and 5G-enabled devices drove most of this growth, says GfK report

The premium segment of the smartphone market grew faster during the two weeks of Navratri and Dussehra compared to the preceding two weeks of Shraddh, says Growth for Knowledge, a global leader in data and analytics.

However, other smartphone categories grew faster during the Dhanteras and Diwali period.

Smartphone sales were up 40 per cent during Navratri and Dussehra, over the Shradh period. The premium segment and 5G-enabled devices drove most of this growth, said the report.

5G devices grew by 51 per cent, accounting for 48 per cent of the market during Navratri and Dussehra, against a 24 per