Sports broadcasters up the tech ante to bring viewers closer to the game

Today, viewers can participate in polls, predict match outcomes and post queries to commentators, all using their smartphones while watching the game at home on TV

As viewers get tech-savvy, sports broadcasters and organisers are cranking up their technology game to offer a more immersive experience to the sports audience. 

Industry estimates put sports at 25-35 per cent of all television and online video viewership globally. This is only set to rise, with more and more sporting tournaments getting launched every year. And with the penetration of smartphones, online video and a perennial connectivity through the social media, viewers want more juice on their favourite sports, teams or players.

TV broadcasters were able to foresee this demand well in advance. Which explains why SonyLIV, the over-the-top