Twitter is about brevity. It’s what makes it such a great way to see what’s happening. Tweets get right to the point with the information or thoughts that matter. That is something we will never change.
This contradiction is at the heart of the dilemma that all social media platforms face. If successful in attracting users, they have to offer something distinctive. Yet as new rivals enter the scene they have to innovate and this usually means adopting features others have borrowed. It’s easy to forget that, for some years after its roll-out in 2006, it was impossible to include an image with a tweet – you could only link to a picture hosted elsewhere and you had to be careful over how long URLs were.
But as people became used to the greater flexibility of Facebook and then Instagram, Twitter too had to offer opportunities to include images, links and videos. The truth is that the 140 character limitation has long gone.
Nevertheless Twitter does still offer a specific format, appealing to many. You can compose a brief message accompanied by links, images and a short video and broadcast it to other Twitter users. You don’t have to regulate “friends” and although you might not like all the reactions and responses you get, you might succeed in getting your post across to the audience you want.
All these features account for why Twitter’s business model is inherently unstable. It costs a great deal of money to provide the services that people sign up for for free, yet their willingness to accept advertisements and paid-for content is limited. People turn away from Twitter if their feed includes too much stuff they haven’t chosen. Therefore, Twitter has never yet been able to earn sufficient income to pay its expenses. Profitability is still deferred, as it always has been.
This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence! https://t.co/TuHj51MsTu
— jack (@jack)
September 26, 2017
Twitter and Trump
Two years ago, teaching a course called Understanding Media, I used to argue that Twitter was in a precarious position. Then Trump happened. One advantage Twitter has had since its launch is that it has always been talked about in the media, from sports to business, from TV to online newspapers. Nevertheless the new president’s fondness for this specific platform could not have been predicted and has led to an exponential growth in stories that mention Twitter. But it hasn’t been enough to correct the fundamental problems.
As technology journalist Charles Arthur wrote in the Guardian in February, not even the best efforts of Donald Trump can pull Twitter out of its dive. The company’s fourth-quarter results showed a loss of $167m (compared with $90m a year before) on flat revenues of $638m, with no clear path to profit. This despite the fact that the US president’s frequent outbursts helped increase the number of users by 2m to 319m.
Twitter exists in a highly competitive world, always glancing over its shoulder at competitors such as Sina Weibo, which earlier this year claimed to have overtaken Twitter in numbers of users. Sina Weibo offers more space than Twitter in each post. But Twitter’s new announcement, as if playing catch up, can do little if anything to address the fundamental challenges the social media platform continues to face.
Can’t fit your Tweet into 140 characters?
We’re trying something new with a small group, and increasing the character limit to 280! Excited about the possibilities? Read our blog to find out how it all adds up. https://t.co/C6hjsB9nbL
— Twitter (@Twitter)
September 26, 2017
Julia Gillen, Senior Lecturer in Digital Literacies, Lancaster University
This article was originally published on The Conversation. Read the original article.
 "Logo of Twitter. Photo: Shutterstock")
