Twitter to roll out immersive media viewer with vertical video scrolling

The move comes at a time when other social media apps like YouTube and Instagram have shifted their strategy and adopted TikTok like short video formats and UI for shorts and reels respectively

Microblogging platform Twitter has announced that it will soon roll out a designed video viewing experience. The newly redesigned experience will let the users watch the videos appearing in their tweets or feeds on full-screen.

The new update will also allow Twitter users to scroll vertically from the dual-screen view to watch more content on the platform. Twitter has also made adjustments to its explore tab and has added a video carousel feature along with tweets of user’s interest now appearing under a ‘Videos of you’ section.

The move comes when other social media apps like YouTube and Instagram have shifted their