US bill could see Google, FB spinning off ad biz, may have India impact too

The bill would effectively put an end a company's ability to act as a broker for a buyer or seller of ad space while simultaneously owning the exchange on which the ad space is traded

A new bill proposed in the US senate by a group of Republicans and Democrats may force tech giants Google and Facebook to spin off their digital advertising business in order to ensure transparency, reported a Wall Street Journal report. This, industry experts and the legal fraternity, believe may have an impact in India, which has seen its contribution rise in their advertisement pie.

Legal experts in India are terming this as one of the most aggressive attempts till date by lawmakers to rein in big tech. “Effectively the bill would put an end to a company’s ability to act