Business Standard

The apps Indians love: All about mobile internet usage by age and gender

Gen Z , 25+ find no common ground in app consumption

Photo: Bloomberg
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Photo: Bloomberg

Surajeet Das Gupta New Delhi
What Indians aged 18-24 consume on the internet on their mobile phones bears little resemblance to that of people who are over 25.

Even as the 25+ category is mostly happy with the good old stalwarts such as WhatsApp, Facebook, and Amazon, for Generation Z, it is Telegram and Flipkart. The divide is so huge that data from App Annie (now named a.i) shows that there is not a single app that straddles both groups.

Figures based on the top apps of 2022 for 18-24 year olds show that in terms of Monthly Active Users (MAU), at number one  is

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First Published: Jan 26 2023 | 10:22 PM IST

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