Xiaomi forays into television market, brings China model to India

Smartphone market leader Xiaomi on Wednesday ventured into the television category in India. 

Xiaomi has stuck to a single model - Mi LED Smart TV 4. The product has advanced technology and, as claimed, is the thinnest in the world. “We are offering a TV that costs over Rs 150,000. So we must have a plan for now,” Manu Kumar Jain, vice-president and managing director, Xiaomi India, said. The company has priced the 55-inch TV that comes with 4K technology at Rs 39,999. To keep costs in check, Xiaomi is banking on online stores such as Flipkart, Mi.com, and its offline