Masoom Gupte
 "Masoom Gupte")
Masoom Gupte
Page 6 - Masoom Gupte
Blaupunkt takes the JV route to tune into India
The in-car entertainment brand has finally set up shop to increase its minuscule share in the retail market
Shall we say, lights, camera, BlackBerry
RIM unveils its first ever ¿action¿ oriented India campaign
Solving ingredient branding puzzle
Component makers can become customer's preferred value-adder with focus on brand building
Fresh 'Aer' in air care market
Why Godrej, which gave up Ambi Pur two years ago, re-entered the category
Old concept, new application
In a low-involvement category, Servo attempts to charm consumers by bringing kids, cricket and machines together
Not just another manufacturer
In its new advertising Tetra Pak has circumvented the brands, its immediate consumers, in an attempt to build an unbreakable bond with the end consumer
Utterly, Butterly, even at 50
The Amul girl has just completed half a century peering down billboards all over India
Made in India, only for India
For a whole host of corporations, exclusively-for-India is not just a marketing slogan, it is an integral part of their product development strategy
We are not so worried about student's choices getting affected due to a slow year: Dr Stephen D'Silva
Interview with Director, Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai
Blaupunkt takes the JV route to tune into India
The in-car entertainment brand has finally set up shop to increase its minuscule share in the retail market
