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Prosenjit Datta

Prosenjit Datta

Prosenjit Datta

Prosenjit Datta is former editor of Business Today and Businessworld, and founder of Prosaic View, an editorial consultancy.

Prosenjit Datta is former editor of Business Today and Businessworld, and founder of Prosaic View, an editorial consultancy.

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Page 6 - Prosenjit Datta

A practitioner's guide to marketing

Book review of Pragmarketism: Pragmatic Marketing Insights For Winning Indian Consumers

A practitioner's guide to marketing
Updated On : 13 Oct 2020 | 12:20 AM IST

In quest for greener vehicles don't scare away the existing auto investors

Of late, government policies for the automobile sector have been in the news more for dissuading existing players than encouraging them to invest more

In quest for greener vehicles don't scare away the existing auto investors
Updated On : 06 Oct 2020 | 6:48 AM IST

Covid-19 has changed how research is done; will the changes be permanent?

In the case of Covid, researchers, drug companies and regulators are trying to compress that timeline as far as possible

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Updated On : 02 Sep 2020 | 10:53 AM IST