Page 10 - Ritwik Sharma

Smartphone users in India are conscious about value, not price: Sudhin Mathur

Interview with Executive director, Lenovo MBG India

Task cut out for Samsung

Acknowledging a mistake when a brand does not live up to expectations and promptly finding a solution are critical to preventing a crisis from blowing up

Riding on blue ocean strategy

A distinctive positioning and a strong distribution strategy has helped Honda dominate the market for 7 months in a row

Infrastructure can't slow down march of mobile: Travis Johnson

Interview with Global president, Ansible

Dr. Fixit: Plugging gaps with a sticky promise

Dr. Fixit's new TVC spreads awareness on waterproofing needs

Spicing up the staples market

Tata Chemicals' umbrella brand Tata Sampann is targeting growth in branded staples by extending the trust enjoyed by the group

SpiceJet: Flight from cold realities

SpiceJet's maiden TV commercial promises a hot meal on board, spacious legroom and a reprieve from long queues, all with a dash of humour

Ticking the cross-channel box

Brands born online are taking an omni-channel route to give profitability their best shot

Vivel soap: Scrubbing off with soft power

A new television commercial for Vivel soap focuses on workplace harassment and asks women to not hold back when faced with rough situations

Insuring consumer trust with tech

With increased digitisation and new tools, insurance companies are assessing markets in greater depth while placing the customer at the centre

ZopNow: Promising delivery and no excuses

Online grocery platform ZopNow's maiden TV campaign presents an average household scenario to demonstrate how things could go wrong when you run out of daily needs

Matching virtual with real inventory

The pressure on the bottom line is compelling e-commerce companies to revisit procurement to make it easier, faster and more efficient

It's about building connection and communication, not just advertising: Nandini Dias

Interview with CEO, Lodestar UM

People are more open to experimenting with flavours now than earlier: Ramesh Chauhan

Interview with Chairman, Bisleri International

Pulling strings behind the scenes

E-commerce companies have to guide and manage suppliers at every step to ensure that quality products reach consumers and they keep coming back for more

Charting a new path to growth

The shift from institutional sales to retail sales can overwhelm managers with little of the predictability or planning they are used to

Pepperfry: Virtual bait for offline buyers

A new ad campaign by Pepperfry lures customers to junk the old habit of getting furniture made at home and opt for online shopping

What we need in marketing today is more explorers than warriors: Suman Srivastava

Interview with Author & vice-chairman, FCB Ulka Group

Riding on the unconventional

A new TV commercial flaunts the 150-cc Vespa as a sleek yet powerful two-wheeler meant for the person who 'follows her heart'

Balancing on a tightrope

Recent experiences of Ford, Nestle and Telenor show that when faced with quality concerns or regulatory raps, refocusing on the consumer is the best way out