Sumit Sawhney

India is an important market, so we will keep on building our portfolio. We will be launching at least one new product every year

It's important for a global manufacturer to have a clear India strategy: Sumit Sawhney

Business Standard

Making hyper-local work

Praveer Kochhar

E-commerce companies offering hyper-local services turn to brick-and-mortar models to pick up the tricks of survival

Thomas Cook: Better late than never

A digital ad campaign of Thomas Cook India aims to encourage older people to travel and also move the younger generation to push their older relatives out of their comfort zones

Communication is critical

Amry Junaideen

A host of Indian companies have faced compliance and regulatory challenges to their operations in India and abroad in recent years. Here's what corporations could do to mitigate risks to their brand equity:

Satyadeep Chatterjee

Retail fragmentation is not new, but what is new is the way in which companies have to look at how they grow, Satyadeep Chatterjee tells Ritwik SharmaRetail in India is highly fragmented and consumers vary widely in their preferences. How should fast moving consumer goods companies deal with this in a slowing market?India has around eight to 10 million outlets. The best companies would have a direct reach of three-four million. Typically, they would each have around 5,000-4,000 distributors, and 1,000-2,000 sales officers. The biggest companies will have 3,000-4,000 salesmen. But despite all the investments in infrastructure, they, at best, go to three-four million outlets. So you have two challenges. One big challenge is how you maximise reach. The other is how you ensure that you are able to maximise your sales in your existing outlets. Retail fragmentation is not a new story, but what is new is the way in which companies now have to look at how they grow. In the past they were focus

Companies forced to look at how to sell more from the same outlets: Satyadeep Chatterjee

Debabrat Mishra

Avoiding referral programme landmines

While many are grappling with its challenges, smart companies have realised execution is the key to the success of a robust employee referral programme

Montage of inspiring messages

Chinese smartphone manufacturer OnePlus' maiden ad campaign in India seeks to inspire the viewer with its 'never settle' tagline while reaffirming its digital-first focus

A file photo of Ramdev at a product launch of Patanjali Ayurved

Caution: Diversion ahead

The rules of marketing are changing with the aggressive entry of televangelist-turned-brand promoters and discreet digital campaigners competing with traditional marketers

Going reverse is just fine

Why more and more companies are warming up to the idea of reverse mentoring

Ritwik Sharma

Ritwik Sharma

Page 11 - Ritwik Sharma