Cannes Lions Festival , Cannes Lions Festival of Creativity, oscars of advertising, indian advertisers, advertising awards

Cannes Ad Fest 2019: Authenticity connects

Pink washing is the pseudo-progressiveness that brands adopt to connect with millennials

Business Standard

Today, only 50 per cent of the business of networked advertising and media agencies comes from global alignments. With the US and Europe trapped in an extended slowdown, business growth in these network agencies have started to falter. Is it time for network agencies to focus on getting more business from local clients in emerging markets?

Rohit Ohri

Rohit Ohri

Rohit Ohri

Cannes Ad Fest 2019: Authenticity connects

Focus where it matters