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  • 16-Jul-2012 | Swati Garg

    Fiama Di Wills: Face the challenge

    Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives”, wrote Phillip Kotler, the marketing and management whiz.

  • 27-Jun-2012 | Swati Garg

    Bata focus switches back to volume growth

    Bata India, the footwear manufacturer and retailer, is back to prioritising volumes for growth. This is a change from the strategy last year, when it was focusing primarily on creating a product mix that would span the premium to economy segments.

  • 23-Jun-2012 | Swati Garg

    On the ground, Singur remains disappointed, despairing

    It is easy to spot the trappings of dejection along the now broken Singur roads, after the Calcutta High Court division bench judgment today termed the Singur Act, a legislation introduced by the Mamata Banerjee government to recover some land ...

  • 14-Jun-2012 | Swati Garg

    Struggling to survive, e-commerce reinvents itself

    The experience of 99labels, a fashion e-retailing site controlled by InfoEdge—the same company that owns India’s largest job search site, Naukri.com—is key to understanding big changes sweeping the e-commerce sector.

  • 14-Jun-2012 | Swati Garg

    Russian firm invests in two Indian e-commerce sites

    Russian company ru-Net seems to have become the first foreign company to invest in an Indian online retail company. The Moscow-based internet and technology investment company invested $17 million (Rs 95.2 crore) in Freecultr and BeStylish, two ...

  • 02-Jun-2012 | Swati Garg

    Management education sees a meltdown

    Quality, fees and the lack of brand equity are some of the issues turning people away from what was once a red-hot sector

  • 29-May-2012 | Swati Garg

    IPL victory puts KKR in the black

    When Kolkata Knight Riders (KKR) beat two-time defending champion Chennai Super Kings to win their first ever title in the Indian Premier League (IPL) on Sunday night, the Knights not only shed their underachievers’ tag, but also pocketed Rs ...

  • 28-May-2012 | Swati Garg

    Mobile handset companies bet on Indian app makers

    In September last year, among the most downloaded gaming apps on the Research in Motion (RIM)-controlled BlackBerry global network, was the game ‘Pong Shot Reloaded’.

  • 23-May-2012 | Swati Garg

    Channels bet on soccer, tennis, golf, as cricket becomes too expensive

    Neo Sports says it has undertaken steps to consciously become a five-sport channel

  • 10-May-2012 | Swati Garg

    Mamata seeks extension of STPI

    At a time when the West Bengal government is awaiting a decision from the Centre on a moratorium on its debt, Chief Minister Mamata Banerjee has asked the government for yet another sop—an extension of the Software Technology Parks of India ...

  • 08-May-2012 | Swati Garg

    Samsung, eyes 60% of smartphone segment in India

    Questions linger about sustainability of borrowed Android-based growth

  • 05-May-2012 | Swati Garg

    Kolkata United...or not

    As Sourav Ganguly returns to Kolkata with Pune Warriors, Swati Garg finds the city’s loyalties stand firmly divided.

  • 29-Apr-2012 | Swati Garg

    Brand IPL continues to be a hit, but on a different wicket

    When the valuation of the Indian Premier League (IPL) slipped from $4.13 billion (about Rs 2,650 crore) in 2010 to $3.67 billion (about Rs 18,350 crore), naysayers predicted the end of IPL’s best days, writing off the Twenty20 tournament as a ...

  • 23-Apr-2012 | Swati Garg

    Beating the early mover disadvantage

    As other e-commerce websites stress on convenience, early mover eBay highlights the variety on offer while it plays catch up

  • 20-Apr-2012 | Swati Garg

    IIM-C to offer financial support to students opting out of placements

    Under fire for producing students only interested in fat pay cheques that come with being part of an Indian Institute of Management (IIM), the country’s premier management institutions are looking for innovative ways to encourage students in ...

  • 18-Apr-2012 | Swati Garg

    Management education sees a meltdown

    Quality, fees and the lack of a brand are some of the issues turning people away from what was once a red-hot sector

  • 13-Apr-2012 | Swati Garg

    Airtel follows up Kolkata 4G launch with frenzied awareness drive

    Two days after Bharti Airtel announced the launch of its fourth-generation (4G) wireless broadband services in Kolkata, it is tough to miss the mark of the campaign in the city’s key locations.

  • 12-Apr-2012 | Swati Garg

    Dada vs SRK means windfall for KKR at Edens

    The last time Sourav Ganguly faced the Kolkata Knight Riders (KKR), he was just another player in the Pune Warriors team. He scored 18 and Pune lost.

  • 08-Apr-2012 | Swati Garg

    MAT stay on SEZs may help Bengal keep Wipro, Infosys hopes alive

    Pranab Mukherjee’s decision to retain the minimum alternative tax (MAT) on units in special economic zones (SEZs) might have become a bane for the information technology (IT) industry, but the move would aid the Bengal government’s bid ...

  • 06-Apr-2012 | Swati Garg

    KKR pads up for amusement tax sop in West Bengal

    West Bengal might have Bollywood actor Shah Rukh Khan as its brand ambassador, but the alliance comes at a cost. While Khan, who agreed to become the brand ambassador of West Bengal in February, will not charge a penny for this, this magnanimous ...