Viveat Susan Pinto
Viveat Susan Pinto
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Make room for elders, you kids
Chocolate & confectionery makers are targeting adults to widen consumption of their products
Cola war out in the field
Ad agency Lowe Lintas has launched the new summer campaign for Brand Coke. The focus is on cricket, diagonally opposite to rival Pepsi's thrust on football
BS People: Tarun Arora
One more avenue to explore
Advertisers warm up to Euro 2012
Neo is expected to net Rs 45-50 cr during the month-long tournament which kicks off today
Battle of the blues
The entry of Rin into the fabric blue space is set to rev up the market, which has stagnated for some time due to the dominance of Ujala
Brand SRK holds fort, but for how long?
While the jury is still out following a series of recent spats, brand experts and advertisers say Khan could lose his appeal
As price differential narrows, LEDs become hotter than LCDs
Makers such as Sony, Samsung and LG are seeing greater consumer preference for LEDs driven by better technology and lower price points
As price differential narrows, LEDs become hotter than LCDs
Makers such as Sony, Samsung and LG see greater consumer preference for LEDs that offer better technology at lower price points
Collaboration makes ideas more relevant, powerful: Time Love
Interview with CEO, Omnicom's APIMA
RCom goes all out to show off Google partnership
The country's first Facebook-based augmented reality game has just been launched under a high-decibel marketing campaign called Be Blue
Adidas' ex-MD Prem and ex-COO Bhagat denied anticipatory bail
Police say search for the two is on special team probes allegations
Cola war out in the field
Ad agency Lowe Lintas has launched the new summer campaign for Brand Coke. The focus is on cricket, diagonally opposite to rival Pepsi's thrust on football